Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

By: David Weigelt, Jonathan Boehman

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Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers.

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers.

Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency focused solely on the 50-plus markets. Together, they provide the insight you need to forge profitable, lasting relationships between your brand and the powerful boomer consumer.

Title: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

Author Name: David Weigelt, Jonathan Boehman

Categories: Business Hard Cover,

Publisher: LINX Corp: March 2009

ISBN Number: 0980211832

ISBN Number 13: 9780980211832

Binding: Hardcover

Book Condition: Used - Acceptable

Seller ID: 339898

Description: Light edgewear to dust jacket, binding sound and pages unmarked. All orders shipped with tracking and delivery confirmation numbers. All Orders Shipped With Tracking And Delivery Confirmation Numbers.